A lot of entrepreneurs who have an e-commerce website want to ramp up their business, get more attention and drive more sales but it’s not working for them and so today I’m going to share with you different ways on how to make an e-commerce website that hooks your customers.
Have Beautiful Pictures
It’s just so surprising how many e-commerce websites when they’re selling their products don’t have beautiful pictures. It’s a great way to be able to stand out and get your products or services noticed because the picture is visually stunning. If you look at eBay as an example people who are selling their products on eBay don’t take the time to actually take a fantastic picture and the picture will sell it. If you’re scrolling through a list of products a beautiful looking picture will make a huge difference to getting people to click on it and learn more about the products and so you want to make sure that you’re investing time in taking beautiful pictures. Make sure that every single product has a picture because a lot of e-commerce website doesn’t even have a picture; you need to have a product picture and then make sure that it’s a beautiful one.
Write Detailed Product Descriptions
So alongside a picture you want to make sure that there’s a great detailed description of the product. So many e-commerce websites have product pages that really suck; it is one paragraph or a couple lines that’s not enough to convince somebody to want to make that purchase and so you really want to tell the story ideally a personal story. If you believe in this product tell me your story, tell me why you love this thing, tell me why it’s so great and if you’ve achieved personal benefit from using it put that story in there. It is also very important that you are optimizing everything from usability to reader perspective as well as SEO traffic. A lot of e-commerce websites suck on SEO because their product descriptions are really poor. So invest the time in photography, invest the time into making great products descriptions with your own personal story and that might mean that you drop down to a hundred products instead of ten thousand but you’re really picking the ones that you care about. See more.
Get Their Emails
One of the biggest mistakes that e-commerce websites make is they expect someone to buy their product right away this is the equivalent to getting married on your first date. People don’t get married on the first date usually it sometimes happens but it’s not how it works so if somebody’s coming to an e-commerce website your goal is to get that person to take one extra step, you want to give them some kind of bonus and get them on your email list so that you have a way to follow up with them. If you are expecting somebody to land on your website and buy the product immediately that will be a certain percentage but you’re leaving a ton of money on the table; what you want to do is date before getting married. Have a newsletter with a bonus offer for people to be able to get some extra value and then you have the permission to market to them.
Get the Tech Right
There is a lot that you can learn about the tech side of e-commerce but things like your load time, your shopping cart optimization, reducing the number of steps that people have to take from interest to purchase all the things that you need to get right from a technical perspective. Just do your research if this is going to be your business you want to be an e-commerce retailer this is how you’re going to make your money then you need to know the best tech you don’t have to know how it all works you have to know the details of how to code something on the back end but you need to pick the best technology that’s going to help you accomplish your goals.
I know sometimes it can be overwhelming and there is a lot of information out there and sometimes it doesn’t get connected so I hope that these tips allow you to take a look at it, step back have a breather and be able to realize that you can do this. I hope these tips help paint a clearer picture of what it takes to make an e-commerce website that hooks your customers. For more information visit: https://www.aalpha.net/blog/how-chatbot-development-can-help-businesses-earn-increase-profits/